Resume
Visual Communication Designer (B.S. 2024) with 5+ years of design education and training, bringing unique perspective from 9+ years in client-facing salon industry to brand design and creative development. Proven ability to develop brand guidelines, design systems, and creative assets across multiple touch points. Skilled in art direction, visual storytelling, and translating client needs into cohesive design solutions. Extensive background in color theory application, client consultation, and collaborative creative processes positions me to contribute immediately to brand-focused design teams.
Professional Summary
San Francisco State University / 2022 - 2024
Visual Communication Design - Bachelors of Science
GPA 3.86, Deans List - Fall 2022 and Fall 2023
Education
City College of San Francisco / 2019 - 2022
Arts and Humanities - Associates of Arts
Social and Behavioral Science - Associates of Science
GPA 3.7, Deans List - Fall 2020, Spring 2021, and Spring 2022
UX/UI: User research (surveys, interviews, usability testing), persona development, wireframing, prototyping, journey mapping, affinity mapping
Brand & Design Systems: Brand guidelines development, toolkit creation, visual identity systems, brand consistency management, design asset production
Design Expertise: Visual storytelling, interactive design, logo design, typography, brand identity, color theory, illustration
Software Proficiency: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Miro, Notion, Basic HTML & CSS
Collaboration: Cross-functional partnership, creative direction execution, stakeholder management, iterative feedback process, pitch presentation
Technical Skills
Inspire Oakland Brand Campaign — Top 20 Finalist
Jan. 2025 - May 2025
BRIDGEGOOD | Oakland, CA
Selected as Top 20 finalist from 500+ submissions in competitive citywide brand design challenge
Conceptualized and produced brand storytelling campaign celebrating Oakland's skating community and cultural heritage
Developed comprehensive design system and brand toolkit adapted for 6+ touch points including social media, billboards, bus benches, and LED airport displays
Conducted field research with target community at Lake Merritt and Brooklyn Basin to inform authentic brand narrative
Led creative direction from concept to production-ready assets, ensuring brand consistency across all applications
Partnered with stakeholders through iterative feedback cycles, balancing creative vision with project requirements
Pitched visual concepts to selection committee, successfully communicating brand story through written and visual presentation
Delivered scalable design assets for real-world implementation across Bay Area transit systems and airport installations
Design Experience & Projects
NAVI Salon Finder App — Capstone Project
Jan. 2024 - May 2024
San Francisco State University | San Francisco, CA
Led end-to-end brand development and visual identity creation for mobile application from concept to high-fidelity prototype
Conducted primary user research with 41 survey participants and 9 usability testers to inform design decisions
Developed comprehensive brand guidelines including logo system, style guide, and color palette emphasizing trust and accessibility
Created design assets and interactive prototypes ensuring brand consistency across all user touch points
Collaborated with peers and faculty through structured critique sessions, incorporating feedback to refine brand expression
Delivered complete brand toolkit and design specifications ready for development handoff
Hair Stylist & Senior Colorist
March 2016 - March 2025
Sublime Salon | San Francisco, CA
Built and maintained relationships with 150+ clients through personalized consultations, needs assessment, and tailored recommendations
Applied advanced color theory and design principles daily, maintaining 95%+ client satisfaction rate
Consistently exceeded monthly sales targets by 20% while mentoring 5+ junior stylists
Identified and implemented industry trends, contributing to salon’s reputation for innovative styling
Trained new team members in color theory, technical skills, and customer service best practices